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Standard Rec is the less serious side of Sigma Creative. Standard Rec is another business venture that focuses really on the artistic expression side of Sigma Creative’s owners and partners. Standard Rec actually came to be due to Christian Adams‘ fixation on wanting to update the brand and image of the international fraternity he belonged, Phi Kappa Sigma. He felt they could have an edgier look, or at least an updated look that could be marketable without losing the fundamental and traditional aspects of the company.

Since then Standard Rec has evolved to include various artistic styles to suit different tastes from the funny to the hip and social conscious type of style clothing. Standard Rec is honest in its approach when providing quality materials as well as new and fresh designs for all age groups.