Christian Adams, principal of Sigma Creative, has had the domain name christianadams.com for a long time and over the years the website has taken on different forms based on the what the marketing message was at the time.
Originally christianadams.com was static html portfolio site before the programming language PHP evolved and became more popular. Before PHP, updating the website was tedious to administer. Now with an installation of WordPress and a customized theme, Christian uses the website for his first creative outlet and passion, photography. Not only is it a portfolio site to showcase pictures, but a blog he can update with news, events, tutorials, etc. The other great thing about it is the social media integration that helps with search engine optimization, search engine marketing, and online marketing for a total web presence of his brand.