Think of websites like handcrafted pieces of commissioned art that take time. No two are the same because the subject matter is different and customized to the clients wants and needs. Frankly, building a website so that it works in all browsers, has a good design and presents all the information about the company in a pleasing, eye-catching and user-friendly fashion takes proficiency, and this costs money. Customers are not paying just for the website. They pay for years of experience, personalized service/support, advice, staying current with the latest technologies/trends and a long term relationship to get them the results they want to increase sales for their business.
One of the biggest problems faced by entrepreneurs just starting out is that of cash flow. There never seems to be sufficient money to pay for everything that needs to be paid for! This leads to a tendency to try and do everything yourself, from creating the product, the marketing, sales and so forth. After all, time is cheap, not so? It then often happens that the entrepreneur tries to construct his own website since it just seems to be too expensive to have someone else build it.
For a while this home-made site might be enough to serve its purpose but very soon the business owner discovers that as his business grows, the website just does not provide such a good image of the company any more, or as the product range expands or the focus of the business changes, that the website just does not provide the correct information any longer. Hopefully at this stage the business is recognized enough so that it has some more cash flow and the owner might even have some budget! It is at this stage that the business owner should consider hiring a web designer instead of doing it himself again.
So which website should businesses choose? Well that all depends on the business of course; some businesses may require a cheap, simple and informational web presence, others would be best suited to a more expensive content management system for a more sales centric approach. Using an analogy, which make of car is best for a driver, a Kia or a BMW? Well that obviously depends on how much money the driver has to spare, and what they want to use the car for. Websites are the same and any decent web developer should advise their clients accordingly, even if it means advising them to use another company.
Beware then of going for the cheapest quote however tempting it may be. There must be a reason why the quote is so cheap. You could try and fool yourself by saying that the designer might be desperate for work and is therefore under-quoting to get the contract – the problem is that most good designers do not struggle to find work, even in a depressed economy. The more likely reason is that the company or freelancer is not knowledgeable enough to realize how much work is involved and is therefore not quoting correctly, or, that they give bad quality work and is therefore desperate for work and prepared to undercut the competition in order to get the work. Neither of these two scenarios is going to have a good website as the end result!
Sigma Creative prides itself on providing a customized solutions for it’s customers. For more information feel free to view our current website pricing visit our website packages page.
If you’re interested in learning more about our website development services, call 614-285-7565. Contact Sigma Creative today!