When your non-profit or advocacy cause demands action, you need marketing that gets a response.
We create a sustainable strategy that gives your mission a winning chance.
80,000 registered nonprofits in the US are fighting the good fight.
The bad news is many of them fail.
Because they don’t know where to start.
Nonprofits have the best intentions to help those they care most about. Too often, they fail because they don’t realize the true cost to make it succeed.
And not all donors, volunteers, and member personas are alike. In our diverse world, you need to know your targeted audience’s own motivations for taking action.
Many nonprofits fail because they lack this understanding. They often cast a wide net instead of targeting specific personas to get more value for every donated dollar.
At Sigma Creative, we will create a strategy that gives your nonprofit or advocacy group a fighting chance.
Fundraising is the life-blood for your organization. In order to make a big impact for your cause, you need a commitment from a variety of resources.
However, increased brand awareness only helps get donors to your website.
But these potential donors will only convert if the nonprofit has annual reports readily available and are in good standing with third party watchdogs like Charitynavigator.org, the Better Business Bureau, GuideStar and CharityWatch.
We’ve been inside nonprofits and know the truth: Online reputation management is crucial for the survival of your organization.
When the right people discover your mission, they wonder if they can help. And as part of their decision-making process, they’ll start searching online to learn more about your nonprofit or advocacy group.
They’re the ones who may want to make “in-kind” donations, which can be anything from donated airtime and influence marketing to volunteering.
Or they may be interested in event-based marketing activities like staffing an information booth and registration administration.
You want to be ready for that search.
And if you run an advocacy group, you also have to be ready for online searches. Sigma Creative knows how to create a social media strategy, which is just as important as donating time or money.
Gone are the days of letter writing campaigns. Many nonprofits and advocacy groups have switched to petition websites like Change.org and advocacy software.
The bottom line is you want a partner who knows the landscape of cause marketing. Sigma Creative will help you figure it all out while giving you the inside scoop on how to not only survive, but thrive.
Why not contact us today? We’ll be happy to set up an appointment where we can learn about your organization and give you the support you need.