SEO packages can cost anywhere from a one-time cost of $500 to a monthly package price over $8000 for a large corporation. Most small businesses (restaurants, photographers, chiropractors and dentists) spend between $200 and $800 a month on SEO.
However, “expensive” SEO can be seen as a relative term. Optimization should increase your revenue by more than it costs. If it does not, you are using the wrong marketing agency. Digital marketing is meant to increase your earnings and make you more profitable. SEO can be “expensive” at $500 if it only generates you $400 or $600. SEO is not “expensive” at $5000 if it generates $50,000 of new business in the first month.
You might be wondering what the difference is between our website audit and the “free” SEO audits you receive or are offered from other SEO companies. Like most things in life, you tend to get what you pay for. As part of our sales process, Sigma Creative offers a free SEO analysis, but the level of detail is a fraction of what we uncover in our paid SEO audit. The typical SEO analysis performed as part of our sales process takes roughly an hour. The typical paid SEO audit and recommendations report takes a minimum of 30 hours and some more than 100 hours.
Some business owners also wonder why they have to pay for ongoing SEO. The changes recommended during a typical SEO audit fall into three categories: code and site structure changes, on-site content changes, and off-site changes. If you have an in-house staff capable of implementing the recommended changes from a website SEO audit, you may not have to pay a company like Sigma Creative for ongoing SEO; however, most companies lack the specialized resources and expertise required to do so.
Website code and site structure changes may include:
- Renaming website files and creating 301-redirects for your old file names
- Creating HTML and XML sitemaps and uploading/verifying them with webmaster tool sites
- Using special tools to improve your website speed – a known ranking signal
Optimizing on-site content typically includes:
- Creating pages for every target service
- Creating geographically targeted content
- Revising title, meta, and heading tags for each page
- Adding information and reference sections to the site
- Ongoing blogging and news blurbs
Off-site changes may range include:
- Adding your site to relevant directories
- Creating branded social media profiles on sites like Facebook, Google+, LinkedIn, etc.
- Guest blogging and articles on relevant industry sites
- Reaching out to partners, clients, vendors, and suppliers to identify cross-promotional opportunities
Again, you can attempt to do any of the above in-house, but doing it well requires specialized resources. For a fraction of the cost of building and managing an in-house SEO team, companies hire Sigma Creative to provide them with a “do it for me” solution. We have professional copywriters for many target industries – contracting, flooring, home services, builders, hvac, plumbing, roofing, remodeling, and more. When a company is paying $1,000 per month for ongoing SEO, the “dosage” of work they receive is less than another company paying $5,000 per month.
How much you should invest in SEO can be determined by reviewing your baseline data and the competitor analysis performed during the audit. SEO is a zero sum game, so if all your competitors are investing $5,000 per month in content marketing, it is going to be difficult for you to compete at the same level they are when you only have $1,000 per month to spend. In this scenario, an alternative strategy is required, and, at Sigma Creative, we can help you understand what this is.
Our SEO consultants will never “sell” you on something that doesn’t fit your needs or budget. We’ll make candid, data-driven recommendations so you can make an intelligent decision.
If you’re interested in learning more about our search engine optimization services, call 614-285-7565. Contact Sigma Creative today!