If you can’t measure it, you can’t manage it and if you can’t manage it, you can’t grow your business. It is hard to make critical decisions when you can’t see the big picture in its entirety. Most business owners, and yes, fellow marketers are still not accurately investing their hard earned dollars in tracking their advertising, marketing, website, or SEO despite the overwhelming evidence and case studies that states otherwise. Most online marketing companies treat tracking and reporting as an after thought – the last step. At Sigma Creative, SEO engagement and online strategy is defined and implemented from the very beginning.
How We Track SEO Success
The goal of any SEO movement is to generate sales and drive business growth. Ranking for keywords no one uses is worthless. Before you invest in SEO, you need to identify some baseline measures and key performance indicators (KPIs). These include (but are not limited to):
- The total number of web and offline leads you receive for an organic search
- Your lead to sale conversion rate (i.e. how much revenue do you receive from organic search)
- The number of non-branded organic search visits you receive each month
- Your rankings for high-value target keywords (percentage of #1 listings, top 10 listings, and total listings)
When we enage a new client, we always start with an SEO audit – which includes the implementation of more accurate tracking tools. Our core values require that every member of our team to “think/act as if they were the owner” and operate in a way that every instance of client engagement can be a case study. Any good SEO firm worth their salt cannot do this if they don’t collect pre-SEO campaign baseline data and, as a business owner, you can’t intelligently evaluate your post-SEO campaign results without this information.
If you’re interested in learning more about our marketing analytics services, call 614-285-7565. Contact Sigma Creative today!