Have you seen Foursquare for Businesses? The easiest things to do first is to offer deals on twitter for foursquare checkins. Another thing you can do is if you have retail space to make sure you get a sticker/cling for each store front.
Here is a quick list (courtesy of good friend Cheryl Harrison that I have expanded on) of things you can do to promote foursquare checkins:
+ Loyalty card. “Free x for every x number of checkins.” (printing, business cards, brochures, etc.) Daily, Weekly, Monthly Be unique and get people’s attention by offering more than 10% or 20% for a “one time” offer. Brand loyalty comes when the customer service experience turns into word of mouth marketing not spending more money on traditional marketing techniques. Make them feel special and unique.
+ As a bonus or upgrade. “Free x everytime you checkin on Foursquare.” These can be throwaways that don’t cost the company a lot of money, but attract people to come in.
+ As a way to boost foot traffic on slow days. “40% off on Wednesdays when you check in on Foursquare!”
+ Make it a group thing. As an incentive for bringing friends. “Free x if you checkin with more than 3 people.”
+ As a vehicle to give out something unique. “Limited edition x if you checkin on Foursquare!”
+ As an added value for your sponsors. Having a conference? Offer attendees the ability to check in at each of your sponsor’s businesses to get half off their admission fee. In media? Offer swag if people check-in at the place of your live remote, your #1 advertiser, etc.
+ If you have event you are trying to promote you can spike interest in the swarm badge party.
A lot of these promotional ideas are based on Chris Anderson’s Freemium business model. When creating Foursquare promotions think like a radio station would. It doesn’t necessarily have to be related to the businesses product or service. Promote tickets to a local sporting event or concert, etc. However, make sure not to get gimicky or your efforts will lose value quickly. Be careful though people can do “drive-bys” and cheat. Make them come into the business and take a twitpic for proof. Much like what WeReward is doing.
Here are a couple case studies from a fraternity brother and well known social media marketer and events coordinator extrordinaire , Jason Keath:
How the biggest coffee company in the world got it wrong (aka what not to do by offering too small incentives for such a big brand – size DOES matter):
For your business you should be able to click on the “Are you the manager of this business?” to setup promotions and track statistics, etc. All this is only half the puzzle. The other half is promoting it on Facebook and Twitter.
If you are interesting in learning more feel free to contact us to see how we can help your business.