It’s no secret. Public utility companies are in a marketing vise. Squeezed by both public pressure and governing authorities, they wonder how they can win the support of both while maintaining a positive public image.
Irate customers often turn to the Internet to vent their frustrations. They’re sharing their frustrations on social media with friends and family. Government regulations are demanding that energy companies comply with complex mandates, often colliding with a company’s best efforts to market themselves as an industry leader.
Your challenge is to position your public utility company as a trustworthy energy provider. One who cares about your customers while developing more efficient energy solutions.
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We provide imaginative, custom integrated marketing plans. We implement execution through best practice tactics using a variety of distribution channels. Your company will receive a strong corporate identity and brand image that resonates with your target market’s desires—and create engagement.
We develop your brand by tracking customer attitudes and preferences, gathered from up-to-the-minute market research. You’ll receive valuable purchasing indicators such as public opinion on impact issues, price level and structure sensitivity, and demand estimation based on usage intentions.
As marketers with experience in the energy industry, we help public utility clients with community relations issues, legal evidence, and advertising research. We’re ready to help your company become a respected industry leader, winning the loyalty of customers and the approval of government regulators.
But enough about us. Now it’s your turn. Why not give us a call to discuss how we can improve your profit margins and increase customer retention?
The time is now. Learn how Sigma Creative can energize your marketing strategy.
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"Sigma Creative's expertise in Search Engine Optimization is directly responsible for driving the increase in monthly visits to our web site, producing many telephone inquiries and sales leads."
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"They understand the delicate balance between form and function in order to be found and create leads, but not overwhelm new visitors with too much information. They really take the time to understand user personas."
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Inbound Marketing Services
Website Design & Optimization
New trends, technologies, and expectations demand that your website be interactive and constantly updated. When people find you'll want to be sure to make a good first impression.
Keyword Research & Management
Building a website and submitting it to directories and search engines, even the paid submission services, does not mean your site will rank well for a specific category or search term. If it were that easy, we wouldn’t be here.
Great content will consistently entertain and educate for driving inquiries in your brand and product offerings. Grabbing a customer's attention in a crowded market has to be deliberate and transparent for it to resonate.
Your customer has the power of choice now more than ever. Social Media is the Swiss Army knife in your arsenal and is an absolute must for driving traffic to your website. How will you answer their call?
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