Public utility companies have had to become more competitive with renewable energy as a key differentiator in winning new business.
It’s no secret. Public utility companies are in a marketing vise. Squeezed by both public pressure and governing authorities, they wonder how they can win the support of both while maintaining a positive public image.
Irate customers often turn to the Internet to vent their frustrations. They’re sharing their frustrations on social media with friends and family. Government regulations are demanding that energy companies comply with complex mandates, often colliding with a company’s best efforts to market themselves as an industry leader.
Your challenge is to position your public utility company as a trustworthy energy provider. One who cares about your customers while developing more efficient energy solutions.
It’s time to find quality, customized marketing solutions that will position your company as the preferred choice.
We provide imaginative, custom integrated marketing plans. We implement execution through best practice tactics using a variety of distribution channels. Your company will receive a strong corporate identity and brand image that resonates with your target market’s desires—and create engagement.
We develop your brand by tracking customer attitudes and preferences, gathered from up-to-the-minute market research. You’ll receive valuable purchasing indicators such as public opinion on impact issues, price level and structure sensitivity, and demand estimation based on usage intentions.
As marketers with experience in the energy industry, we help public utility clients with community relations issues, legal evidence, and advertising research. We’re ready to help your company become a respected industry leader, winning the loyalty of customers and the approval of government regulators.
But enough about us. Now it’s your turn. Why not give us a call to discuss how we can improve your profit margins and increase customer retention?