Successful sales initiatives begin with defining the opportunity you perceive in the marketplace.
Defining who you are and what you have to offer in your marketing programs, before you go to market, will impact and influence the target audiences’ decision to purchase your product or service over any and all competition.
In the initial briefing with new clients, Sigma Creative gets to the heart and soul of your business and offers time-tested marketing strategies. Our experience in traditional/digital marketing and online ecommerce allow us to identify possible marketing tactics that you’ll want to take advantage of in the development of your brand, website, sales collateral and content marketing. We look for every opportunity to provide value and productivity as an extension of your business.
Client Kickoff Meeting
After the proposal is approved and scope of work is agreed upon the client kickoff meeting is the opportunity to set ground rules and manage expectations that will mutual benefit both parties with regards to project management timelines, who is responsible for what and keeping open communications, well, open. If no one is asking questions, or you don’t provide that opportunity up front, you can’t assume everything is perfect or everyone is on board. More times than not history has taught us that the client vendor relationship suffers and creates a gap if there is not a clear project communication plan in place. Everybody is stressed and finger pointing begins. The more the responsibilities and technical requirements are defined and prepared in the client kickoff meeting the more likely the marketing projects will be setup for being successful during the implementation and rollout phases.
Marketing Audit & Assessment
The Marketing Audit & Assesment is for clients who haven’t quite figured out where to start when it comes to their marketing strategy whether that be online and or offline. Our market research professionals begin by reviewing your existing footprint or planned marketing content. If you are just getting started or if you’re are need a revamp of your marketing operations, we’ll interview you to learn about your business idea and your plans to create sales. Through research analysis, we’ll determine who your competitors are and compare these findings with your input as to who you think your competition might be. By reviewing competitors’ traditional and digital marketing footprint we can gain insight of the various strategies they use to go to market. Throughout the whole Marketing Audit process, our marketing strategy team will develop concepts, ideas, strategies and vetted best practices to incorporate into your existing marketing plan to make your sales efforts more efficient and fruitful.
At first glance doing a SWOT Analysis might be seen as an annoying business 101 exercise in futility with questions you already know the answer to, but in reality it helps reveal new opportunities and weaknesses that even you weren’t aware of. Sometimes it is about having a third party perspective to see what weren’t able to see yourself. The SWOT Analysis is for clients who want their products or services to be more successful not only on the online, but also through other channels of distribution like retail, catalogs, manufacturer’s reps, or their own sales force. If you’re not currently selling through other channels, perhaps you think there’s an opportunity to do so. Having a periodic better understanding of the Strengths, Weaknesses, Opportunities, and Threats of your company, your industry and your competition is always never a bad thing when it comes to being agile in a highly competitive global economy. With this information, we can define the goals and objectives of your marketing program. Our marketing research team can do an in-depth marketing analysis to identify and offer alternative marketing strategies and plans of action for your new business or course correction for your existing business.
Great business, marketing and sales initiatives all have one thing in common – a greater understanding of human psychology and human behavior. Not only does a new business owner have to quickly understand the competitors and the industry they are in they have to have a better understanding of who they are trying to reach, market and sell their products and services otherwise they are throwing money away. The same can be said for existing businesses that need to be able to adapt to changes in lifestyle, shopping and technology trends. Having accurate and well research personas acts as a guide for creative teams develop content, sales teams become more efficient in qualifying leads, customer service teams improve retention rates and cut down on wasteful spending. The better you understand your customer the better chance you have of building a long term relationship with them and it is more cost-effective to retain current customers than to find new ones.
Total Engagement Analysis
This is our Marketing Audit & Assessment on a much deeper level. It is for companies who need a 12 to 18-month marketing plan to increase sales, beat their competition, and expand into new markets. First we start with a thorough exploration of your industry, your company and your competition, analyzing channels of distribution, product, pricing, and promotional efforts. Our Total Engagement Analysis includes phone interviews by one of our marketing professionals with your company’s key executives and select customers. We recommend this service for existing businesses who feel that they have plateaued in terms of sustainable growth and are looking for new ways to differentiate themselves from competitors and look for new opportunities in other verticals.
Specialized Training Services
While our core competencies are reside in creative marketing services we also offer a customized solutions outside of those expertise. Our experience in developing marketing plans and initiatives spans innumerable products and services in many categories of business. Through this extensive experience, our team of marketing strategists has provided invaluable advice on how to position your new business from improving operations efficiencies and expansion, how to introduce new products and services, how to increase your market share, how to address the challenges presented by especially adept competitors, train internal stakeholders on buying into social media and many other market specific scenarios.
Custom Research Options
Research white papers conducted by big marketing and business research firms like Lexis Nexis, Hoovers, Forrester and many more can be quite expensive and more often than not don’t include the industry specific information you are searching for. You might have a particular question or hypothesis about your business or industry that you’d like to explore and haven’t figured out the best way to get an answer. Or, maybe you are contemplating introducing a new product or ad campaign and would like to see how your target audience will respond. Because of our passion for market research (something we call “finding out the why”) we can make research reports that are specifically applicable to your company; from helping you frame surveys, to undertaking the study and analyzing the results. Just some of the feedback methods we are capable of implementing include online surveys, telephone surveys, focus groups and mystery shopper programs.