Media is transitioning simply because consumers are now able to avoid the marketing that is put in front of them.
Today, more than ever, consumers are overwhelmed with information. And consumer marketers are faced with these challenges: rising costs, a global economy, shrinking margins and difficulty knowing which strategies work due to the dominance of the Internet being a consumer’s primary research and purchase channel.
Serious buyers also have a broad range of categories vying for their dispensable income.
Executing the same old strategies and expecting the same results does not work anymore.
Consumer market research involves understanding the impact of many factors and variables based on consumer choice and perception. At Sigma Creative, we’ve conducted studies, developed strategies, and implemented integrated marketing for online merchandisers, apparel retailers, franchise restaurants, alcohol retailers, real estate developers, automobile dealerships, and more.
Sigma Creative can give you laser-focused marketing strategy that cuts through the noise.
Today’s consumer marketing is headed toward being on demand—not just always “on,” but also relevant and responsive to the consumer’s desire for marketing that slices through the noise with accuracy.
At Sigma Creative, we produce marketing strategy that includes market research studies for industries such as hospitals and healthcare, travel and consumer services, technology, software, industrial manufacturing and telecomm. We understand that the needs of target segments, such as the youth market, or early-retired are crucial to building high-impact marketing strategy.
We implement a wide range of communications B2B and consumer marketing studies — from new product development to market-sizing studies. We tailor carefully customized messaging to build market share, brand awareness, and brand preference.
Why not give us a call today to discuss how we can create the right marketing mix to increase your visibility and generate brand messaging that resonates with your target market?
The time is now. Call us today or click on the link below to find out more about how Sigma Creative can increase the effectiveness of your marketing strategy and reach your perfect consumer target market.