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Christian Adams

Franklin University, MBA
Ohio University, BS in Communications

Favorite Quote
“Tell me and I’ll forget; show me and I may remember; involve me and I’ll understand.” – Chinese Proverb

How did you get started in marketing?
Aside from my long family history of marketing professionals I got my first taste when my parents entered me in creative writing contests at an early age. In junior high and high school that evolved into being heavily involved in photography and video production. I was bored in undergrad because my extracurricular activities in the Washington, DC Metropolitan Area had provided me enough experience that I could have taught the first two years. In 1996 while living in a fraternity house that wasn’t near campus or fraternity row I taught myself Photoshop and Dreamweaver to build the fraternity’s first website with the help from now nationally recognized Adobe Instructor, Colin Smith. I returned the favor by helping teach and moderate his Internet board, PhotoshopCafe. It was social media before it was a buzzword. I saw the future of digital strategy and online marketing and haven’t looked back since.

What do you love about your job?
I love everything about the creative process whether it is market research and game winning strategies, content design and production, or social engagement implementation. More importantly I love getting to work with driven business owners or companies who are also passionate about creating something that they truly believe in. Something the can stand behind. Most entrepreneurs go into business for the higher purpose of solving a problem or building a better mousetrap. Successful products and services sell themselves, but sometimes they just need a little help getting the word out. I like being there to facilitate that.

What makes the difference between a good website and a great website?
Some websites focus on good design aesthetics. Other websites focus on good content. When you combine form and function for the ultimate user experience that is when you have a great website. I’m not traditionally trained in either. I just know what works.

What do you do when you’re not at work that makes you more effective when you are?
Gym, Books, Music, TED Events. Basically alternative stimulation that will temporarily clear my head of anything industry related, but keep me thinking about becoming a better human being.

Website you visit the most?
Google. Knowledge is power and it gives you the ability to adapt quicker than your competition.

Longest you can go without internet?
Probably a day as ordered by my wife. The power went out once for 2 days and I hooked up my smartphone to the generator.

What inspires you?
Other creatives, people with a solid work ethic, a never say die attitude, laughter, compassion, loyalty, free of drama and gossip.

Name one thing that people may not know about you?
I’m a bit of an adrenaline junkie. Cliff jumping, breathing fire, going fast. The only thing I haven’t done is skydiving.

On the nightstand?
iPad, iPhone, Website Magazine, Content Rules, Brains on Fire Drinking From The Firehose, Lots of highlighters.

On the bookshelf?
Drive, Made To Stick, Raving Fans, Never Eat Alone, Rework, The Five Dysfunctions Of A Team, Free, Trust Agents, Thank You Economy, Hug Your Customer, Welcome To The Fifth Estate, Good To Great, Big Russ & Me, and The Measure Of A Man to name a few.

Heavy iPod rotation?
Queen – Daft Punk – Deadmau5 – No Doubt

Must have movies?
Blue Brothers – Big Lebowski –

Guilty pleasure?
1rst person shooters, cigars, and Scotch. Like Chet from Weird Science… …or Ron Burgundy.

Greatest accomplishment?
Earning Eagle Scout and becoming a dad.

Greatest fear?
Failure. Becoming complacent.

Bucket list?
I’ve been fortunate to travel Europe and Russia, but would love to make it to England, Japan, Hawaii, Brazil, and California.

Final last words?
Don’t confuse communication, teamwork, and willingness to collaborate with a lack of confidence. Know your strengths and ask for others opinion’s. Good constructive feedback will only help skyrocket you to greatness. Stay humble. Stay hungry. Do what you love and be remarkable at it.

Keywords: Creative, Competitive, Progressive, Curious, Rebellious, Mad Scientist Research, Long-Term, Strategy, Down-to-earth, Observant, Pensive, Flexible, Dependable, Committed, Social, Integrity, Character, Quality, Ethical, Eternal Student

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