Geoff Livingston’s latest book is a page turner for anybody that is truly passionate about Social Media. Digital Strategists, Community Managers, Small Business Owners, and CEOs can all consume valuable and long lasting teaching points from reading this book. Geoff touches on many issues that currently face individuals and organizations either entering new online channels or seasoned pros that have been working in the space since the shift from traditional marketing and public relations outlets.
I don’t write many reviews on Social Media books because they often read the same and site the same well-known case studies. I really like Geoff’s practical approach to writing the book in that it references a great amount of best practices, other respected/well-known authors, and reiterates through successful case studies. While most books mention some of the same, Geoff quickly is to point out public relations nightmares when a brand tries to control the messaging. While Geoff cites a couple of them, there are more off the beaten path instances that serve as a great foundation for any organization wanting to do more than the status quo and achieve more than mediocre results. As an added bonus, and something I wish more writers would do, is that the book is a quick read because Geoff gets to the point with actionable items that can be implemented in the same day. What it isn’t is heavy on the filler. He wants you to understand that, “understanding behavior and not technology” and that “measurement has to be within context” are major keys to success for having a sustainable Social Media strategy.
I guarantee you will want to keep a copy close to your desk because it is an excellent reference in case you get stuck on a external or more importantly an internal communications issue. You will find yourself highlighting or earmarking several passages in each chapter. If you are looking to take your business or organization to build an online presence, build lasting relationships, and really take your Social Media Strategy to the next level, Geoff’s book is a must read.