Technology marketing that demonstrates your expertise and establishes you as a trusted brand.
Today’s technology buyers are looking for smart, intuitive solutions.
Faced with a more complex buying process, they need marketing assets that will help them convince their stakeholders that a technology solution is the right one for their organization’s needs.
They need your marketing to be specific in demonstrating your product or service’s value and clear with explaining its features and benefits. And they also need to understand how it can solve their most pressing business issues such as time-to-market, decreasing costs, or customer retention.
At Sigma Creative, we know what your technology buyers need because we’ve developed a process to understand them.
Our technology marketing research uses core marketing research principles. We recognize there are important issues when reaching technology customers — whether hardware or software.
Our technology market research work has explored such markets as deskjet printer pricing, digital signal processor market sizing, launch of ASIC based technology startup product line, and others.
We’ve assessed PC server branding, market demand and competitive positioning, and corporate image. For computer sellers, we’ve conducted data mining and modeling to identify and target the best prospects for direct marketing online and mail campaigns. We understand the complex set of purchase and preference drivers at play in technology markets.
Today’s B2B technical and management purchase decision-makers are a moving target. At Sigma Creative, we design value propositions that meaningfully identify the need structure of differing market sectors such as companies and their component suppliers.
We’ve served such clients as Intel, Hewlett Packard, National Semiconductor, Extended Systems, Micron and others. And we also understand software markets. We can create a strong marketing strategy that includes customer satisfaction issues, usability testing, and customer satisfaction research. Our work in software marketing includes clients in business intelligence analytics, mortgage banking accounting software, and enterprise software.
Why not get to know us? Give us a call today to discuss how we can create the right marketing mix to increase your visibility and generate brand messaging that resonates with your target market.