We speak human. Say what you mean and mean what you say has always been our credo.
It takes less effort and is a lot cheaper without a lot of corporate mumbo jumbo weighing your message down and it makes your story much more believable. People want to know that your brand is real and authentic.
Unlike traditional advertising and internet marketing service agencies who claim they are an all service one-stop shop for all your digital marketing needs the truth is that their are only a handful of agencies that actually are. These agencies have been around for a long time and have Fortune 500 clients (usually with a retail or CPG focus) lined up out the door to win their business because of the talent they have acquired and retained. The problem with the true one-stop shops is they are stuck in the way they have done things for years. Content marketing and the marketing launch requires specialization and understanding of an industry in order to truly reach/nurture qualified leads and retain current customers through consistent brand messaging. Just like your marketing strategy should be unique every marketing launch and implementation requires its own unique customization.
“Content marketing and the marketing launch requires specialization and understanding of an industry in order to truly reach/nurture qualified leads and retain current customers through consistent brand messaging.”
As a result, these internet marketing firms show there strengths and weaknesses after they’ve won the deal that includes content marketing after the website is built. They might know print design, fulfillment and web design, but that is where their expertise end on executing strategy. The problem now is you the client has to start the process over of finding a separate internet marketing firm that understands your business. We refer back to our four keys to a good foundation for vendor/client success in integrated marketing. Construct. Content. Community. Conversion. Granted time is of the essence when seeking out the proper expertise, but you want to work with an internet marketing firm that truly understands and practices what it preaches on a daily basis after the website is built. This includes doing ongoing keyword research and SEO, increasing conversion rates for PPC campaigns, guiding your blogging and content creation efforts, helping build links, testing new landing pages, and measuring what matters when it comes to online marketing activities for continuous improvement.
The average web design company does not understand the connection between site design/site architecture and internet marketing techniques such as SEO, PPC landing pages, blogging and social media. If the average web design firm isn’t rewarded (with continued business) for helping you generate leads online then there is no incentive for them to build you the website that it is capable of managing and tracking the success of your investment into executing online marketing tactics? A great internet marketing firm will understand how web design and site architecture affects a site’s ability to attract traffic and capture leads through content creation and management.
Value + Context + IRL + Reach = Word Of Mouth Marketing
|Generates more leads||Improves lead nurturing|
|Improves sales calls||Shorten your sales cycles|
|Makes you a thought leader in your industry||Keeps your website current|
|Welcomes newcomers through discovery||Builds a passionate audience|
|Sharpens value propositions for skeptics||Builds brand differentiation|
|Gives you a recruiting edge||Helps boost company morale|
|Opens up lines of communication||Fosters trust|
|Saves time by repurposing content||Helps you make money|