Every great marketing plan or project worth its salt takes time and research to insure optimal results.
Because our clients and the industries they work, live and play in vary we never look at two marketing projects or plans the same. While we do enjoy the occasional one-off marketing project we focus on integrated marketing plans for creating a consistent multi-channel brand presence that generates new leads for increased revenue growth.
Much like when we were kids as marketers and business owners we try to run before we can walk to reach desired sales objectives. As decision makers we get excited about new trends, new tools, and new tactics to the point where the shininess blinds us from the fundamentals of proven best practices and research. As a result many companies with great ideas never get off the ground because they are chasing the wrong customer.
Having a well researched and vetted marketing strategy can be the difference between crossing the finish line and wildly veering off track. Understanding and implementing successful sales initiatives begin with discovering and defining what is possible in the marketplace. Only after the discovery and defining process can you position your brand for having an impact on a potential customer’s decision to buy your products or services over the competition.
Our initial consultations usually take place over coffee, email or Skype and are always at no charge or obligation. In most cases our clients provide enough information for us to work with to fill in the gaps and build highly effective marketing communication movements. Depending on your marketing requirements and the nature of your business we will craft a marketing strategy that fits your needs and meets sales goals.
First impressions are everything. Mom and dad always said, “Don’t judge a book by it’s cover”, but it is inevitable, especially when it comes to how potential costumers perceive the quality and professionalism of your business. Now more than ever having a consistent brand presence for all your marketing communications projects is crucial. From the still useful business card you pass to a potential client to digital hubspots like your website marketing communications plays a critical role in piquing a potential client’s interest in finding out more about you and your brand.
You could provide the best possible product or service, but if potential leads are not interested to look past your outside appearance they may never get to the point of buying from you. Sigma Creative excels at creating leading authoritative industry brands by first understanding research findings during the discovery and defining phase. Taking personas, scenarios and business goals into account and applying them to design principles provide an educated approach to developing brand guidelines and an user experience that provides solutions.
This ensures that the final product is attractive to the client, and compelling to the target audience. From initial sketches to the final deliverables Sigma Creative can create marketing materials that reinforces brand messaging and keeps their clients customers top of mind.
So you’ve done all the hard work to get you to the point of actually starting what most people think of when they think of the marketing process. The beauty of the Internet is that it makes it possible for small businesses to implement relatively inexpensive inbound marketing techniques to attract qualified visitors to their website and convert them into leads.
Now it is time to implement the integrated content marketing strategy that adds value, drives traffic and generates leads. This usually starts with what is known as a soft launch to a limited audience to start getting the word out for gauging initial reaction and getting feedback. By implementing a soft launch it makes it easier to fine tune the marketing message on the fly so budgets are not wasted by focusing on the wrong initiatives.
Depending on the size of the business a launch can range from a localized audience that utilize bootstrapped grass roots style marketing methods to well-known and advertised product launches from global brands like Microsoft, Apple, Samsung and many more. The framework typically depends on budget and goals discussed during initial consultation. Done right, a market launch can typically be rolled out, step by step, over 18 months.
It used to be that the business development sales cycle took six months to start to see traction in community involvement. In reality, mostly due to technology and social media, consumers have become more wary and cynical of marketers and sales people in general. That is why forward-thinking marketing and advertising firms have moved away from marketing campaigns and opted for being part of marketing movements instead.
Because consumers have become more cynical it is so imperative to focus on building relationships with consumers through one-to-one marketing. Often times, web design companies and small businesses believe that the job is complete once a web site goes live. Sigma Creative believes in a different philosophy. We believe technology is always changing the way we as humans communicate, interact, engage, make transactions and the way we do business. Because of that there will always be a need for business owners and market managers to seek out companies that specialize in traditional and digital content marketing.
Therefore, diversified solutions that address a business owner’s need to generate and nurture new leads while keeping current customers happy will always win out in the end. Marketers who understand the sales process are much more likely to close the gap than marketers who are directionless.